Content marketing is a long-term strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to build strong relationship with your audience and, ultimately, to drive profitable customer action. Content marketing is integral part of any digital marketing strategy. 

he ultimate goal of content marketing is to grow your business. There are many formats for creating useful and effective content - news, cornerstone articles, statistics, question and answers, interviews, lists, mind-maps, content curation, timelines and others.

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