Website Development and Design
With Bootstrap and UIkit framework technology at the base, powerful and secure websites can be quickly created without the huge upfront cost. On top of it, premium theme and professional design enhances the user experience along with flexibility and ease-of-use.
The combined power of Content Management System, CSS frameworks and premium theme provides the most critical online business objectives - fast and secure website, mobile-responsive, membership areas, landing pages, content-creation tools. email marketing automation, and integration with analytics.
Digital Marketing
The objective of any digital marketing campaign is to expand your reach, increase targeted website traffic and improve conversions. Digital online marketing campaigns starts after your website is ready. The traffic can come from the search engines, social media channels, online advertising, email marketing or direct.
Content Marketing
Content marketing is a long-term strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to build strong relationship with your audience and, ultimately, to drive profitable customer action. Content marketing is integral part of any digital marketing strategy.
The ultimate goal of content marketing is to grow your business. There are many formats for creating useful and effective content - news, cornerstone articles, statistics, question and answers, interviews, lists, mind-maps, content curation, timelines and others.
Email Marketing
Email marketing refers to direct marketing to an individual or a group of potential customers using email. Email messages may also contain valuable content along with marketing information, in order to build trust and brand awareness.
To reduce junk emails, opt-in email marketing (also known as permission marketing) is used, in which the recipient of the email has opted to receive it and can any time unsubscribe in future.
Social Media Marketing
Social Media Marketing refers to online marketing through social media channels and networking websites. Social networking sites build interactivity between businesses and customers.
Most popular social channels are Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and other social bookmarking websites.
Search Engine Optimisation (SEO)
Search Engine Optimisation (popularly known as SEO) is the set of techniques to increase the visibility and ranking of a website or web pages in the search engine result pages (SERPs). SEO results in unpaid or natural or organic ways of increasing traffic.
Optimisation techniques can be targeted to different types of search - web search, image search, news search, local search, video search, and other specific search engines.